MS-6 : Marketing For Managers

BLOCK I :MARKETING AND ITS APPLICATIONS

Unit 1 - Introduction to Marketing
Unit 2 - Marketing in a Developing Economy
Unit 3 - Marketing of Services

BLOCK II: MARKETING PLANNING AND ORGANISATION

Unit 4 - Planning Marketing Mix
Unit 5 - Market Segmentation
Unit 6 - Marketing Organisations
Unit 7 - Marketing Research and its Applications

BLOCK III : UNDERSTANDING CONSUMERS

Unit 8 - Determinants of Consumer Behaviour
Unit 9 - Models of Consumer Behaviour
Unit 10 - Indian Consumer Environment

BLOCK IV: PRODUCT MANAGEMENT

Unit 11 - Product Decisions and Strategies
Unit 12 - Product Life Cycle and New Product Development
Unit 13 - Branding and Packaging Decisions

BLOCK V: PRICING AND PROMOTION STRATEGY

Unit 14 - Pricing Policies and Practices
Unit 15 - Marketing Communications
Unit 16 - Advertising and Publicity
Unit 17 - Personal Selling and Sales Promotion

BLOCK VI: DISTRIBUTION AND PUBLIC POLICY

Unit 18 - Sales Forecasting
Unit 19 - Distribution Strategy
Unit 20 - Managing Sales Personnel
Unit 21 - Marketing and Public Policy
Unit 22- Cyber Marketing


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